The "Public is for all" banner wrapped the fence throughout Heights High's renovation process.
Roger Frank, Heights resident, CH-UH parent, and managing partner of Little Jacket.
The walkability of The College Club’s neighborhood became an essential aspect of the marketing campaign — tabulating the number of steps to Heights’ favorites like Luna and Nighttown.
“Close to everything. Unlike anything.” The College Club properties on Overlook are a mix of rental and for-purchase units where historical relevance and modern accessibility have been thoughtfully blended.
The Little Jacket team, left to right, Roger Frank, Micki Hejduk, Joey Parlett, Ellen Russell, Lori DiFranco, and Christian Woltman.
Frank’s design firm led the discovery process that resulted in the iconic “Public is for all” campaign that premiered during the renovations at Heights High. Phase 2 of the branding project, “Excellence for all” rolls out this year.