Zagara’s Marketplace celebrates 75 years with improvements

The linchpin of a community is its grocery store. It’s not only where one finds apples and meats; it’s also where one finds his or her neighbors.

Pa Zagara (Charlie) opened his first grocery store in 1936 at 7001 Kinsman Ave. in Cleveland. His youngest son, Frank, grabbed the reins in 1961 and today, Frank’s son, John, continues the proud tradition of offering specialized foods and service to shoppers. Zagara’s Marketplace, now located at the corner of Lee and Overlook, began serving the Cleveland Heights community in 1988.

The family-owned and operated business has weathered several economic ups and downs throughout its 75-year history. This recent recession was like no other John Zagara experienced. Customer shopping and spending habits changed, and the store’s selection was “out of balance” for value-conscious and recession-battered families. In response, changes were made to product selection and to the location of items throughout the store.

In hindsight, John realized the changes were not well received, despite his best intentions. Corrections have been underway for the past month, incorporating feedback from shoppers on what they want to see and experience when they shop at Zagara’s.

Today’s Zagara’s Marketplace shopper will find many specialty items back on the shelves and in plain sight. “If you’re looking for a specialty item, it will be featured on our rounded shelves throughout the aisles,” said John. “And if you can’t find an item you are looking for, please ask us. If we don’t have it, we will find it and stock it for you.”

In addition to the new items, Zagara’s is creating more ways for shoppers to receive information about store specials, community events and news on seasonal items. The store recently launched Facebook and Twitter pages. There also are multiple overhead screens throughout the store conveying messages. Cleveland Heights nonprofit organizations interested in posting their news on the screens should contact store manager Jerry Thompson at 216-320-4575. The screens also are available for business advertising. 

On the horizon is a customer loyalty program for Zagara’s shoppers and a 75-year anniversary celebration this summer. “We’ve been listening to our customers and have a greater understanding of what they are looking for in their shopping experience,” said John. “As we roll out these new programs, we will continue to deliver on our commitment to providing quality foods, an easy shopping experience, exceptional service and products at a competitive price.”